In France, 24% of products sold online are returned.
The advice of the founder of E-log Service for your E-commerce
Olivier Andrianarivo, founder of E-log Service, also strongly recommends working on reducing the return rate and making it one of the most important metrics for your e-commerce.
There is no such thing as a zero return, but by working on product sheets, photos, descriptions and technical specifications, your customers will not only buy with more confidence but also more certainty, so you win twice.
Olivier also adds that it is important not to oversell your products as well as remaining objective and neutral in order to avoid disappointment and the activation of the legal right of withdrawal of 14 days in case of distance selling. For example, indicate the size guides (“this mark is larger or smaller” may be a good indicator).
By also adding the possibility to leave comments and product reviews from other buyers, you will let them consolidate this work for free and with unparalleled confidence in the long term for your future customers.